Organization aspirations and values




The most influential cultural organization that is empowered by a united practitioners of the Otuho culture in Canada and a global platform for addressing matters pertaining to continuity and promotion of the culture.



To significantly contribute to the maintenance, awareness
and promotion of the Otuho culture in Canada, through cultural education, organization of cultural events, and by participation in the affairs of interest to general public.

Organization Values

Integrity: we define integrity as reflection of our socially and culturally acceptable moral and ethical principles in our non-profit activities without a need for third party checks. Imatari Otuho Community Association (IOCA) is founded on solid Otuho cultural values which dictates that we make promises we can honour and undertake mandates we can practically deliver on.

Respect for the Individual: respecting the capacity and desire for personal growth, as well as the talents and beliefs of all members, and anyone we meet in the course of our organizational mandate, is elotuho: a way every member of the Otuho ethnicity lives. Regardless of societal classifications, we treat each other equally. We value ideas on their merit, not on the tenure of their source. Otuho culture imparts that respect requires both truthfulness and empathy. Members deal with one another in an open and honest way. It encourages constructive criticism and rewards performance and contribution.

Diversity: The Otuho culture accommodates all. It is fundamental to its doctrine that we accept, value, and incorporate the contributions of people from a wide variety of backgrounds; this is crucial to creating an environment in which creative tensions exist and new ideas emerge.

Social Impact: IOCA strives to have positive and lasting impact in local communities and the Canadian society at large. This is reckoned feasible because elotuho models and encourages exemplary citizenship. Thus, membership in IOCA is like taking the oath of Canadian citizenship: a commitment to abide by both Canadian values and living in accordance to the Otuho culture.

Partnership: We value and cherish long-term views in our relationship with the general public and other organizations. IOCA strives to build bonds founded on respect, integrity, mutual support, and investment in diversity. We understand that teamwork and cooperation are essential to our non-profit corporate success.

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